Budreya Faisal, an Emirati Entrepreneur and Sports Marketing Pioneer since 2009, founded Banaat FC with a passion for elevating Arab women's football. Former Marketing Director of the UAE Pro League, Budreya's dedication to promoting and preserving Arab sports culture is the driving force behind Banaat FC.
Her journey in sports marketing began as a vision to empower athletes through brand development and representation. Over the years, Budreya's expertise in Arab sports culture and her consultancy for brands and clubs have positioned Ghost Concept as a leading sports marketing consultancy in the Arab world.
For Budreya, the horizon extended far beyond commercial triumphs.
A passion for elevating Arab women's football coursed through her. With each story she encountered, from an evening with the Egyptian national team to a game in Jeddah to the tales of triumph and neglect in the UAE... this passion grew, taking the form of a mission.
A Dubai based women’s football club created to set a new limelight on female footballers and create pro level opportunities all while representing Arab identity and upholding Emirati culture and guidelines.
Banaat FC emerged from late-night conversations, stark realizations, and a collective passion to make women's football in the UAE better. Inspired by a vision to restore and amplify the stature of women's football, the club made its debut, marking the beginning of a movement.
Emirati culture being represented by the most skilled citizens of the UAE.
Making it our mission to change the game, no matter how challenging.
Recognizing the power of collective effort and engaging our community.
