Banaat FC Partners with Nike to Empower and Elevate the Next Generation of Arab Women in Football
📅 October 16, 2024
📍Nike Store - Dubai Mall, Dubai, UAE
Banaat FC, the UAE’s first independent women’s football club, has officially launched an exclusive three-year partnership with Nike, marking a transformative moment for women’s football in the Arab world. Announced at an inspiring event at Nike’s Dubai Mall store, this groundbreaking collaboration aims to reshape the narrative around Arab women in football and foster the growth of a new generation of female athletes.
A Vision for Empowerment
The long-term partnership with Nike is more than a sponsorship—it is a strategic collaboration that will support Banaat FC’s vision of becoming Dubai’s first professional women’s football club. Under the partnership, Nike and Banaat FC will launch initiatives designed to increase visibility for women’s football, promote community involvement, and celebrate the modern Arab identity. Banaat FC President Budreya Faisal expressed her enthusiasm for the collaboration:
"Our partnership with Nike marks a new era for Banaat FC and women’s football in the Arab world. Together, we aim to inspire a generation of girls to pursue their passion for football by providing them with the resources, support, and visibility they deserve. Football is for everyone, and we’re here to change perceptions and narratives around women’s football in the region."
The event showcased Banaat FC’s striking lilac jerseys, available exclusively at Nike’s Dubai Mall store, with plans to release them on the club’s website soon. Attendees had the opportunity to witness a moving discussion led by Budreya Faisal and club players who shared their personal journeys, goals, and the club’s vision for the 24/25 season.
Highlights from the Nike Launch Event
Held at Nike Dubai Mall against the iconic backdrop of the Burj Khalifa and Dubai Fountain, the event was more than a jersey launch. It was a celebration of progress, resilience, and hope. Alongside their young academy players and supportive fans, Banaat FC underscored their commitment to breaking barriers and nurturing the next generation of female footballers. The event also featured notable supporters, including representatives from the UAE Football Association, the Dubai Sports Council, TikTok MENA, and Pickl, whose contributions have played a pivotal role in shaping the club’s journey.
Community Initiatives and Future Goals
Looking ahead, Banaat FC and Nike have set ambitious plans to elevate their players and engage with the broader UAE community. Through the partnership, Banaat FC will host community events, workshops, and training camps that promote not only football skills but also personal development, confidence, and leadership. Nike will also bring global athletes to these events, providing Banaat FC players and academy members with opportunities to learn from accomplished role models. Additionally, a dedicated performance partner will be announced to support training camps and enhance player development.
Banaat FC’s Rise to Success
Since its founding, Banaat FC has rapidly risen as a formidable force in UAE women’s football, completing an impressive debut season with remarkable wins and a strong league standing. Through its core values of "Rise, Represent, Reclaim," Banaat FC continues to push boundaries and uplift the community it serves.
Join the Journey
As Banaat FC embarks on this new chapter, the club invites supporters, fans, and aspiring young footballers to join them on their journey. Follow Banaat FC on social media, sport their signature kit, and be a part of the movement that is transforming women’s football in the Arab world.
